Office:
New York
Client:
eBay Motors
Co-creating with the eBay Motors audience for maximum love.
JDMs. Muscle cars. Trokiando. This campaign from eBay Motors is a love letter to them all.
This campaign, built for auto enthusiasts BY auto enthusiasts, celebrate those owners who go the distance to keep their ride-or-die alive. From insight gathering to edit, ideation to media placement, we took great pains to make sure that members of the car community were not only represented, they were active collaborators. Each piece of this full funnel campaign was authored by real enthusiasts, including the hero film, directed by the duo Cliqua, who are a wholly embedded part of the car community, helping it feel authentic and compelling. Because the best cars? They’re not bought. They’re built.
eBay Motors became a space for our enthusiasts to preserve the cars they love and culture they’ve worked so hard to build.
The campaign ran across broadcast, OLV, CTV, streaming audio, digital and social with imagery highlighting real car enthusiasts putting real work and love into their vehicles.
