Office:
New York
Client:
S&P Global
Campaign:
Seek & Prosper
What does S&P stand for? We had ideas.
Despite being a well known, century-old brand, few people know what S&P Global stands for beyond the S&P 500. After a major merger, the company needed its first-ever brand campaign to prove that S&P Global meant more.
“Seek & Prosper” became an inspirational call to action. A redefinition of what the brand stood for, turning an old name into a meaningful rallying cry.
Our launch left the boardroom behind, turning to metaphor to inspire visionaries to dive deeper.
The metaphor extended from there, highlighting key pillars of S&P Global’s business.
We used beekeeping to talk about risk assessment, cave exploration as a metaphor for finding value in private markets, and skydiving to represent the changing winds of the energy sector.
Print & digital rallied visionaries and promoted curiosity
Inspiring a sense of curiosity & discovery in the people who can change the world.
A better, more prosperous future awaits. It’s yours for the seeking.