Office:
New York
Client:
Virgin Hotels
Campaign:
Where Interesting Stays
Building brand and booking rooms for Virgin Hotels.
A Greek goddess, Santa Claus and a frisky married couple walk into a hotel bar…
This is the premise of our multi-year brand platform for Virgin Hotels. The Virgin master brand had equity as a disruptor, but with a new hotel offering, the luxury hotel market is super crowded. So what exactly were we disrupting? The answer was found in brand experience. While others were showcasing their hotels as a place to rest, we chose to position ours as a place to play. Where interesting people come meet other interesting people. Our new platform: Where Interesting Stays.
Where Interesting Stays created an endless band of characters filling our new brand world for Virgin Hotels.
Each season, a new character, delivering a timely message, in lock-step with culture.
And because bookings are as critical as brand building, we always bake in promotional direct response work into the idea.
Each season, we shoot at a different property, creating an extensive library of assets for muti-purpose and ongoing use.
Always beckoning you to book your stay.