Something was rotten in the state of corporate America. From ‘The Great Resignation’ and ‘Quiet Quitting’ to a stream of never ending layoffs, the news headlines told the story of a failing system day after day. But what if there was a better path forward? One where you controlled your own future, working to build your own dream instead of someone else’s? ZenBusiness is a company that shows people how to make that happen by helping them start, run, and grow their own business. We just had to show the world that their offerings were exactly what this moment in culture demanded.

We launched the brand campaign with a stirring spot featuring a young woman who’s reached her tipping point and is ready to demand something more. We purposefully defied stereotypes, casting a young Asian woman to channel both the joy and fury that comes from realizing you’ve been playing by other people’s rules for far too long and no longer have to.