At JOAN we exist to imagine, build, and become Modern Legends.
Modern Legends are those rare brands that have both cultural traction and long term endurance. The ones people drool over.
Brands that are both bold and enduring, fresh and timeless, innovative and trusted.
We obsess over these gems because they not just cool; they’re stronger businesses. They achieve short term sales and grow long term brand value at the same time, and they do it with flair. They’re impossible to copy, and harder to disrupt or compete with.
We’re here to make more of those.
Using our proprietary Growth Wheel framework, we index brands on the Modern Legend scale, design a focused path forward, and then apply outrageous creativity to fill the gaps.
In fact, we’ve built our entire company to create these Modern Legends, developing business units with best-in-class talent and data-proven JOAN processes specifically created to address each recommendation from the Growth Wheel.
If it sounds highly strategic and a bit nerdy, it is... But we promise, it’s also quite a lot of fun.
Come see us and we’ll tell you more.
