Office:
New York
Client:
WNBA
Campaign:
Line ‘Em Up
Rewriting the rules — one line at a time.
What’s 22 feet from the hoop and 30 years overdue? The WNBA 3-point line — finally added to park courts across America. Because this generation of hoopers shouldn’t have to imagine themselves in the game. They should see the line. And take their shot.
With one proverbial brush stroke, the WNBA is potentially painting the early legacies of future pros”
A campaign that turned public courts into a canvas for visibility.
We started in NYC and went nationwide — working with parks departments and city officials to roll out WNBA-branded courts across the country. Each fire-orange line boldly asserted that women belong in every corner of the game.
A short film starring the people who made it possible — and those who’ll carry it forward.
We told the story of Line ‘Em Up through WNBA legends, streetball stars, and local hoopers — united by the courts they grew up on. Directed by Iris Kim, the film became a cultural rallying cry for equity, pride, and play.
Kicking off with influencers, WNBA-style
A mysterious social tease created intrigue and built buzz for our initiative. Fragments of a fire orange line appearing across the feeds of current and former players, local legends and sportscasters.
Because visibility isn’t a side project. It’s the game.
